Amnesty International Hungary's poster is deliberately provocative, according to the analysis of a communication specialist and Roman Catholic priest interviewed by Magyar Nemzet. According to Father Gergő Bese, overemphasizing the role of the LGBTQ minority aims at loosening traditional social values.
As the paper previously wrote, according to its own Facebook page, the organization has placed gaudy yellow posters in public spaces in several domestic cities - Budapest, Szeged, Pécs, Debrecen - on which the text printed in black is divided into two parts. In the first part, in giant letters, it says: "Be gay", in the next line, in much smaller letters, it continues: "lesbian, bisexual, transgender, intersex, asexual, queer, Roma, homeless person, woman, Jew or refugee, human rights apply to everyone they deserve". However, if the observer observes the poster from a distance, he will only notice the first part of the text.
– The creator of the campaign uses the method of creating tension in order to get more people to pay attention to the message and multiply its effect. Because of this, we can call him an influence hunter - József Perlaky-Papp, titular associate professor of the Budapest Metropolitan University and public strategist, told Magyar Nemzet. According to the specialist, advertisers have learned for a long time in communication that they have to be especially careful with topics in sensitive areas, because it can easily stir up a storm in the public, which has a negative effect on the brand.
- I assume that Amnesty International can consider both the provocative side of the message - the gender topic - and its full meaning - the freedom message - as its own topic, so this method is also allowed for it - he added.
József Perlaky-Papp said that since the topic has now become part of political value debates, the topic marked in the headline (Be gay) is currently alive in the public eye in connection with the child protection referendum, and there as a left-wing narrative that wants to give a homophobic interpretation to the law.
– All this confirms that the NGO sees itself as a political player and remains an active player in political debates. This predicts that he will be present in the public discourse discussing the child protection referendum during the election campaign period as well, said the expert.
Roman Catholic priest Gergő Bese has already expressed his opinion on the strengthening of the LGBTQ lobby on several occasions. His opinion about the AIM poster is that this poster campaign clearly attacks traditional social values.
Even the Marxes knew that the family and the community were the real enemy. This recognition lives on in today's left-liberal thinking, he added.
the full article here.
