Although Fidesz won the likes contest at the Nézőpont by a large margin this week, you don't have to vote to like. Everyone has to vote their sympathy next Sunday in order for their favorite to form a government again.
And the favorite has been Viktor Orbán for months now. He gets the most likes every week. Let's see what the situation is 7 days before the parliamentary elections:
Comparing the messages of the right-wing and left-wing posts in the past week, it becomes clear that the two camps focused on different things to say: Viktor Orbán and the right-wing side dealt with the Russian-Ukrainian war, i.e. governance, and communicated about it, while the left-wing side, on the other hand, switched completely to election logic . The decision is understandable on the part of the left, since Péter Márki-Zay has made countless communication errors in relation to the war in recent weeks.
Right-wing Facebook pages apparently invest more energy in the quality of their content (elaborate videos on the right vs. linked blog articles on the left), which is why they can generate much more interaction for less money.
Among politicians, Viktor Orbán sets the pace, together with Foreign Minister Péter Szijjártó, they are pulling up the performance of the right wing.
Source: mandiner.hu/Nézőpont Intézet
While the nationally better-known Fidesz politicians were primarily concerned with the international situation, perhaps the nationally less well-known right-wing politicians, such as Gábor Bányai, have already focused on the campaign finish, and thus fought their way into the TOP10.
On the left side, Péter Márki-Zay produced his best numbers so far, but even that turned out to be not enough. It may be interesting in this regard that if we analyze the online activity of the "surprise" opposition winners of the past 10 years from the surrounding countries, a Facebook interaction trend emerges: they produced a huge increase in the last 2-3 weeks, in several cases they even increased their number of interactions tenfold in the final weeks.
If Péter Márki-Zay had really been able to appeal to the undecided, or if he had really been able to seduce the Fideszes, the signs of this would probably already have been visible in the interaction numbers this week.
2022Plusz: The score of the match favors Fidesz, but the match lasts until the final whistle. And only those who are on the field kick the ball. Pushing is not enough, now everyone has to play football! That is, track number 6 (viewed from the left, track 4) must be circled, that is the winner!
Source: Facebook
Go Hungary, go Hungarians!
More information and full article, featured image on mandiner.hu
