More than HUF 280 million was collected by the public media It's good to be good! in this year's campaign, all proceeds will go to Semmelweis University.
A development center will be created to help care for premature children. Donation line 13-600 is still active until the end of the year. Beatrix Siklósi, the project manager of the charity campaign and the channel director of Kossuth Rádió, said that it was extremely encouraging for her that they were able to expand the movement internationally.
Even a week ago, on Sunday, the offers and bids came in all day. The phones rang non-stop to be good! in your call center. The calls were answered by the staff of the public media, but
The President of the Republic, Katalin Novák, also got involved in the work of the call center.
By calling the fundraising line 13-600, you could support the campaign with HUF 500. During the month-long collection and in the program stream
with more than 110,000 calls, viewers supported children born prematurely and those in need of development.
In addition, numerous individual wall recommendations increased the charity campaign. Families, the elderly and parents whose children were born earlier also offered smaller or larger amounts. A large Hungarian medical device manufacturer offered HUF 20 million. As a result of this unique collaboration, more than HUF 280 million was collected.
I consider this action very successful, in its 12-year history, we were only able to exceed this amount when there was a large social collaboration to help covid orphans, then we were able to exceed the amount of 300 million
- said Beatrix Siklósi. The channel director emphasized that he does not necessarily measure success only in the number of forints. But in the extent to which they can really activate people in such a way that they feel that they can really become better as a result. He added:
this amount, and the goodwill behind it, is at least as important to me, if not the most important.
Beatrix Siklósi said that it was a great honor that the President of the Republic Katalin Novák joined the action. According to the director, as a result, they feel even greater social acceptance of being good! behind the campaign.
After all, the President of the Republic thinks that it is worthwhile to support such an action that has grown into a movement, then it is definitely a help for us, and I really think that a lot of people have moved to her calling this year.
Beatrix Siklósi recalled that when they started supporting brother Csaba Böjte's foundation, the Szent Ferenc Dévai Foundation, she saw for the first time what it's like when a country comes together.
At that time, donations came from across the border, but now, after 12 years, I have to say that what really inspires me is that we were able to expand this movement internationally. So when Pope Francis joined, for example, it is good to be good two years ago, it was also a milestone in the history of the campaign.
he said. Being Good is good! the needy can count on a campaign every year, even in the most critical times, during Covid, the public media organized collections. This will not be any different in the future. Dániel Papp, CEO of the MTVA, put it this way: the responsibility is enormous and must be lived with.
"For us, this is our duty... and we want to achieve what happens in America, for example, that such a program continues for 30-40 years, that's what we want to do with Good to be good! with a campaign, thus I can prove that it will be the thirteenth to be good! also"
- explained Dániel Papp, CEO of MTVA.
Featured image: MTI/Noémi Bruzák
