Only Hungarian music will be played in more than two thousand shops, hotels, restaurants and gas stations on May 9.
The Music Lives! aims to highlight Hungarian authors, performers and songs. The ambassadors of the initiative supported by the Artisjus Association are four ladies who form a bridge between the songs and the audience with their work, the organizers told MTI on Monday.
The music is alive! It started in 2022, when around a thousand shops in Hungary played exclusively Hungarian music for one day. Last year, the initiative was expanded with additional stores, and this year even more people joined it.
The case was undertaken by four background music providers, MoodMedia, 3G Multimedia, Music Engine and KittoMedia, with their participation in more than two thousand stores, furniture stores, fast food restaurants, hypermarkets, hotels, gas stations, restaurants, fitness rooms, pastry shops, elevators, Hungarian music on May 9. Many radio and music TV stations joined the initiative, including Radiocafé, Manna FM, Magyar Katolikus Rádió, Klasszik Rádió and Sláger TV.
Most of the mediums play exclusively Hungarian music that day. More than a hundred school radio stations, organized by the DUE Media Network, will also participate in the program with exclusive performances by domestic performers.
Hungarian songs will be played at the start, finish and start points of the Tour de Hongrie on May 9. The organizers also offered a song list to all their partners, which contains a significant part of the compositions of the starting ensembles.
The Music Lives! asked four women working in the music industry to act as ambassadors for the cause, who do a lot to bring Hungarian music to the public. Ambassador Brigitta Major, production manager (stage manager of festivals such as EFOTT, Balaton Sound or Sziget), Enikő Sebestény-Gallasz, managing director of WMMusicDistribution, which deals with digital music distribution, Natália Oszkó-Jakab, head of Művészétek Völgye and Kerekdomb Festival, and Koltay Anna, editor-in-chief of Petőfi TV, co-director of the music documentary series BP Underground.
The Music Lives! Hungarian Light Music Day is organized by Fülesbagoly Alapítvány, main sponsor is Artisjus Egyesület, supporter is the Performers' Rights Office, strategic partner is the Association of Hungarian Recording Publishers, the Music Hungary Association and WMMD.
"Music creates both intellectual and business value, the royalties give this value to songwriters in forints so that new songs are always born. It's good to make ourselves aware of this one day a year, to pay attention to how many places music is played, and to support Hungarian musicians with our attention," Péter Benjamin Tóth, head of communication at Artisjus, was quoted as saying in the announcement.
MTI
Photo: MTI
