"The good thing about multinational companies is that each of their products is offered under the same brand name and the same quality in every part of the world" - that's what they fed us from the time of the regime change until today. While everyone knew that the linzer, chocolate, fruit juice, salami or brassica bought "in Germany" was much better than the things sold here with the same name.
The marketing and now factoring bullshit sometimes defends itself by saying that yes, there is a minimal difference, because the given product is somewhat adapted to the taste of the given country. Her hair. It is well known that we here in our country have more cheesy tastes than the Germans abroad. And who determines, on what basis, how the otherwise "same everywhere" multi-product should be adapted to us? Popularity? A freak. Blessings to the Hungarians. It will also be good for them if it is a little duller, tasteless, contains less of the more expensive ingredients, instead of more sugar...
Because it has never even happened by chance that a multi-product was tastier here than abroad. And we'll buy it.
It all started somewhere there, when we decided to export what was good, and what was weak would remain for the domestic consumer. This is not a new story... The lack of self-esteem and national pride.
In a recent investigation by Nébih, it was found that for a quarter of Western products, we do not get the same name as those from beyond Lajta. And now the investigation is going on, why? Well, I wonder why? The question is as trivial as the big head-scratcher about what causes building material prices to skyrocket. From what, from what... Everyone knows exactly. The trade in rhinoceros skin tries to swallow everything that the state allocates to the good people through it - or: did you like to notice that the VAT on meat was reduced? Well, right.
My beekeeper friend told me that the subsidy for some beekeeping gadget was increased by HUF 70,000. Well, now he can buy it too. He calls the so-called distributor, who informs him - in the middle of July - that they will no longer take orders for the plane, because everyone will be on vacation for the whole month from August 1st (!), and from September it will be 50,000 more expensive.
It shouldn't be like this. For example, in the USA, the buyer figures out how much he is willing to pay for a specific product. And he won't pay a cent more for it. He keeps the trade on a nice leash.
With us, the trade peels off the family coffers the way it wants.
And on the other side of the ocean, they not only bring inferior goods with the same brand name, but - if possible - even tastier than what is available in a shopping center in Stuttgart. No, not because it is a bigger market, since the European market is three times the size of the American one. On the other hand, the fewer consumers there have much more sense when it comes to shopping, and their consumer protection is quite strong. A Nébih operating on the American model would not ponder for long why it is more stupid, or to put it more permissively: why it is "different".
He would list the goods that failed the test - by distributor - in such a way that instead of the Hegyeshalom sign, only a gray strip would slide before their eyes.
József Mészáros
