The striker was not only on the EB, but also on social media.

When the European Championship started, Ádám Martin had 29,000 followers on Instagram, and this number increased to 64,000 in less than two weeks, thanks to the fact that the Hungarian national team has played in all three European Championship games so far. By more than doubling the number of followers, he showed the biggest jump among us during the European Championship, but he can also be in the top group looking at the entire tournament. From his manager, the managing director of YUNiK Management,

We learned from Gábor Papp that, interestingly, a lot of American and South American users followed the striker's profile during the European Championship, but he also has African followers, and because of the fans of his club, Ulsan in South Korea, he is not even known in Asia, so he already enjoys a smaller world fame.

– writes Nemzeti Sport.hu

"I'm not a marketing professional, so this heightened interest around Martin is mostly a pleasant surprise. We have been dealing with Martin's Insta page for a while now, and as far as I can tell, I like the way it looks, but the public's attention is mainly due to the fact that it is completely self-identified, said the player's agent. – If you are asked what you did at the last European Championship, you will say without thinking that you were watching the matches with your family and drinking beer. When asked about the memes, he says he laughs at them. Instead, I will tell you that all of his GPS data and physical tests show that he is currently in the best shape of his life. That's why he's been working a lot in the past few years, but he's not the showy type. Maybe it's his honesty that makes him so popular with fans. Also, he is a real character, and the absolutely lovable kind at that." said Gábor Papp

For example, on the second day of the European Championship, his name was the most searched for on the market portal Transfermarkt, ahead of Lionel Messi and Cristiano Ronaldo.

Ádám Martin signed a sponsorship contract with Adidas before the European Championship, and Adidas released a simple video of him on his TikTok channel during the European Championship, in which Ádám Martin just walks out of the national team's dressing room.

This video was presented embedded in a new aura Tiktok trend showing the appearance of people, especially riding on the striker's popularity, and the recording was viewed by 6.3 million people in three days.

@adidas unit aura >>>>> #martinadam #unit #euros2024 #hungary #adidas ♬ sonido original – futt.ediitx

"At the beginning, Martin was hard-pressed to post about himself or his family, he doesn't particularly like to be featured, even though, with the exception of one or two sarcastic comments, he receives a lot of encouraging, supportive messages and love on social media.

In the past few days, it has been suggested that we will start working on his TikTok channel as well, but we have much more important tasks ahead of us. The point is that you only give your name to an initiative that you can identify with. It is possible that there will be only one brand with which they will be identified in the future, so we will choose this one with great care. If it ends up being nothing, that's better than something that we regret later. Furthermore, it should not be forgotten that he is primarily a football player and wants to prove himself on the field, not in virtual space," added Gábor Papp.

Reviewed by Mandiner

Opening image: Ádám Martin's Instagram