In June, everything takes place in the name of Pride, in more and more places around the world. Little by little, even those who want to stay away from this "fashion" are no longer escaping the tentacles of the LGBTQ lobby.
Of course, many people also saw the good business opportunity in Pride month: it is the perfect opportunity for the leading companies of the Western world to flood everything with rainbows and the most absurd advertisements.
In June, all Western world companies will try to prove that they are the most receptive and receptive. All you have to do is go to LinkedIn, where most companies have changed their logo to a special rainbow logo, Mandiner points out in its compilation.
Clothing brands are no exception, in this case there are always special pieces. This is what Adidas did, for example, which advertises a rainbow swimsuit for women with a person with a hairy chest and a "bulge" on his genitals.
Perhaps the designer overshot the target Source: Mandiner.hu
Of course, Calvin Klein was also not left behind, presenting its latest bras to potential customers. And they didn't choose just any model for the campaign, but Bappie Kortram, a Dutch trans influencer. So far, no information has been received on whether there was anyone who bought the piece just for that reason. The special feature of the advertisement is that a man with a hairy chest and a beard advertised how good the brand's bra is.
Calvin Klein bra for men
Source: Mandiner.hu
Glamor was also a hit. Logan Brown, who is transgender and expecting a child, is on the cover of the latest issue of the British version of a fashion magazine popular among young people.
"I am expecting a child as a transgender man and I am an existing person. It doesn't matter what anyone says, I'm living proof," said Brown in an interview with the newspaper, adding that she and her partner, a non-binary drag performer, did not plan to have a child, but she still got pregnant.
Although we might think we've reached the top, we're still a long way off: two years ago, Swedish panel furniture manufacturer IKEA launched LGBTQ sofas. And last year, the Czech State Railways published an advertising spot in which it promotes its Budapest flights, in a very LGBTQ way.
The biggest LGBTQ loser was undoubtedly Bud Light beer. Shares of the alcoholic beverage company began to plummet after they put a transgender tiktok garden at the center of their latest campaign. As a result of the unsuccessful campaign, the shares of the giant company Anheuser-Busch could fall by five billion dollars.
The people who dreamed up the ad were sent on vacation, then their external marketing consultants were fired and a new campaign was launched at the end of April, in which only ordinary young Americans sip beer peacefully.
