He would be the marketer, who is not a marketer by profession, but by his outlook on life. Such a person never tells the truth, but what is necessary.
Goal orientation and utilitarianism - these two words could summarize the essence of a marketer. It is not that he is a simple liar, the picture is more nuanced than that. Because he can even tell the truth if the situation calls for it, since he is not a notorious liar, but telling the truth is not one of his priorities.
In fact, he doesn't even believe in absolute truth. Everything is relative, explain it to yourself, everyone has their own truth, it's all just a matter of perspective.
And everyone represents their own truth in the great contest of truths, only some are more skillful and some are more clumsy. The whole world is made up of the competition of such personal little truths, where the stronger survives and the weaker bleeds, similar to the evolutionary selection of species.
We have been talking about truths so far, but it would actually be more correct to talk about interests, because truth presupposes some kind of moral attitude, that there is still true and false, good and bad.
In the mind of a marketer, these categories have long since lost their meaning, the only thing that can be interpreted for him is the interest, which is neither good nor bad, neither true nor false.
"England has no eternal friends, England has no eternal enemies, England has interests," said former British Prime Minister Lord Palmer.
Life is therefore a battle of interests, and the marketer divides the world accordingly - well, not into friends and enemies, but into useful and useless ones. (The author of these lines first came across the first example of this new type of person in the person of a top manager about two decades ago. His phone book was impressive, he could manage everything, he had acquaintances everywhere, which he cultivated professionally. He didn't have a friend, however, and he didn't consider it important .)
The marketer thinks that everyone is like him. No one has any faith, no conviction, no one has any real principles, it's all just dusting to hide the raw and dirty interest lurking in the background.
The marketer is a product of the consumer society, only what was once called selfishness and self-polishing is now called self-marketing and self-branding.
This is the attitude when, by reducing the diversity of the human person in an amazing way, he perceives himself as a product, which must prevail in the great market competition of products. You have to find the market niche and position yourself there.
It doesn't matter what he means, what he really is. The marketer believes that no one got into this or that enviable position they are in because they are there based on their abilities and competence, but because they sold themselves skillfully.
He could even be there if he has more luck and/or manages himself better. And with that, we have reached one of the most important - if not the most important - driving force of the consumer society, which is envy.
The marketer is not able to differentiate between people on the basis of reason, faith, abilities, kindness, lovability, competence or any other basis, some only on material basis.
Who has what size car, house, expensive hobby, bank account, where they go on vacation. And anyone who gets more of anything than him is considered a thief, and anyone who gets less is considered an unlucky bum.
The marketing person does not believe in honor, faithfulness, loyalty to principle, the sanctity of the given word and considers it incomprehensible, or simply does not believe that there were times when people were even able to die for their faith, their honor, their given word. They were and still are today, whether you believe it or not.
Featured Image: Pixabay
