Starting in May, the parent company of Instagram and Facebook will flag sounds, images and videos produced by artificial intelligence (AI) on social portals, according to a blog published on Friday.
"From May 2024, we will start tagging AI-generated content"
- said Monika Bickert, Vice President of Content Policy at the parent company of Facebook, Instagram and Threads. According to the vice-president, the inscription "Made with AI" (made with artificial intelligence) will be visible on much more video, audio and image content than before. These contents are tagged when the portal detects signs of AI in the images according to industry standards,
or if the user informs himself that he is sharing content generated by AI - emphasized Monika Bickert.
The California-based company also announced that it is changing its handling of AI-altered content after consulting with its review board, as it sees "transparency and broader context as the best way to deal with manipulated content."
This is to avoid unnecessary restrictions on freedom of speech. In his opinion, it is more appropriate to label the contents and place them in a wider context than the deletion used so far.
Meta added that it will continue to remove from its portals any content - whether generated by humans or artificial intelligence - that offends interference in the election process, intimidation, harassment, violence, or other areas included in the company's community standards. applicable rules.
Meta employs "about a hundred independent fact-checkers" in the network to uncover "real or fake" content produced by artificial intelligence.
Facebook's parent company announced in February that it intends to tag all images produced by MI in the fight against disinformation. Other information technology giants such as Microsoft, Google or OpenAI have also made similar commitments.
Concerns have arisen regarding the spread of generative AI capable of creating texts, images and various content based on trained data, lest these be used to create political chaos - through disinformation or misinformation - especially with regard to the upcoming important elections to be held this year, among other things in the United States.
Featured image: news18.com
