Pick received the Lebensmittel Zeitung Top-Marke 2021 award from the leading German food magazine as the winner of the salami category, as it proved to be the brand with the fastest increase in sales on the German market.
According to the company's announcement, Pick with the award was also included in the TOP 100 list, which competes with 5,000 food industry products, on which the German magazine summarizes the 100 most successful products of the year. Pick is the first Hungarian brand to receive Top-Mark recognition.
A major factor in winning the award was the fact that, based on 2020 German consumer data, the sales of Pick salami products in the category increased the most in Germany. The consumer panel research representing 30,000 German households, which forms the basis of the award winners' classification, shows that the engine of growth was the increase in the number of households buying the Pick brand.
The announcement quotes CEO István Takács, who says that, in addition to high quality expectations, it is characteristic of German salami consumers that they make purchasing decisions primarily based on taste. Based on feedback from German customers, Pick products are distinguished from other manufacturers' products by their distinctive flavor and seasoning, as well as their composition and preparation method.
more information on the hirado.hu portal.
