Sales of Bud Light in the United States are plummeting, so the company is doing everything it can to lure back its former customers. After the marketing campaign with transgender influencer Dylan Mulvaney, the company came up with a really macho advertisement. The star of the Kansas City Chiefs, Travis Kelce, was also acquired for the short film, but the reception was not exactly what the company expected.

After the disastrous reception of the Dylan Mulvaney campaign, Bud Light tried to lure back its lost consumer base with a truly masculine advertisement. In their latest short film, they didn't overcomplicate things: American football player Travis Kelce and other men grunt in a macho manner while cracking open a Bud Light.

Bud Light's parent company, Anheuser-Busch, launched its summer campaign last month in an attempt to appeal to former customers.

The ad seems to go perfectly against the Dylan Mulvaney campaign that the company launched in the spring. The co-production of the transgender flu and Bud Light outraged most customers and led to a regular boycott of Anheuser-Busch's beer. The situation was not helped by the fact that the company did not take the first criticisms seriously, and Alissa Heinerscheid, the vice president responsible for marketing of Bud Light, also addressed the naysayers.

The new advertisement is clearly aimed at male consumers who were alienated in the spring. However, the advertisement has not yet lived up to expectations. Most of the comments on social media aren't very favorable, and they lash out at Bud Light's feeble attempt.

Is this what they think of their clientele? That we are stupid, grumbling cavemen?

asked a commenter. Another wrote:

I don't understand how this ad appeals to Bud Light's target audience, transgender youth…

Bud Light was the most popular beer in the United States before the Mulvaney campaign. According to recent data from Nielsen, the joint project with a transgender influencer dropped the brand's sales by 31 percent. In an April survey, 54 percent of American consumers supported the boycott.

Bud Light is no longer the most popular beer in America

After the botched advertising campaign, Modelo Especial is no longer the most popular beer overseas, but Bud Light. Bud Light's decline has serious ripple effects. Because much less beer is sold than before

the Ardagh Group, which bottles the product, has announced that it will close its bottling plants in North Carolina and Louisiana for a month.

The closure of the two factories will affect almost 650 employees, reports vg.hu.

Shopping is not the same either

But it wasn't just Bud Light that marketers reached out to. Almost two thousand shopping centers of the Target chain also suffered a loss of sales in many places after the company management placed "rainbow products" directly at the entrances, such as swimsuits for transgender people or LGBTQ-themed children's books for young children. Normally, special deals are held in these parts of the stores, as everyone turns around at the entrance.

However, the products intended for the LGBTQ community did not generate much traffic even during the June pride month, so this positioning ultimately made no sense from a business point of view. Many families felt it was intrusive and, like the beer brand, began boycotting Target stores.

Target even ran an ad campaign that conflated children and the gender lobby.

Target reportedly

suffered a ten-billion-dollar decline in sales, and the decline is still ongoing. Shares fell by about twenty percent.

This was not the first serious indignation against the store network. In 2016, men could use Target's women's restrooms if they identified as female. At the time, it was also not popular with customers.

Children were also targeted

One of the biggest and most famous companies in the world, Disney, has lost the most so far due to the adoption of the violent gender lobby. Disney has declared a veritable war against a Florida state law amendment that prohibits teaching children about sexuality or sexual ideologies until the third grade. In animated films and feature films and series, he tries to re-educate children more and more violently, at least this is what parents have been experiencing for more than a year. According to the latest polls, Disney viewers are still highly skeptical of the company's direction today, and

the overwhelming majority of them rejects the fact that the current gender struggle is included in children's stories and series.

However, Disney doesn't think so.

according to the global company, sensitizing children should start as early as possible.

In order to do this, a separate working group was also created, which was responsible for ensuring that as many LGBTQ characters as possible appeared in the stories - although this group was later terminated due to a lack of funds.

The company has lost more than 50 billion dollars so far due to the gender lobby

- writes the Magyar Nemzet.

Cover image: New York Post