To the point of meaninglessness, it is often included in everyday speech and writing, as well as in the media .
The linguist Zoltán Lévai calls these kinds of trite buzzwords With its too general, often vague meaning, as well as in the meaning of 'makes possible', 'makes available', 'provides', 'offers', 'gives', 'provides', 'serves', 'guarantees' and the like, it has long been tenaciously held himself. "The local government helps young people leaving state care to start living independently by providing them with two apartments a year," we read in the media. "If necessary, the employer will provide " to the winner of the job application - we are told in another communication. " are provided " in the locality, the press wrote in a third place. In these cases, this verb should be replaced with a more meaningful word, not only because the use of language is grayed out by the incessant chanting of the same expression, but also because the quoted sentence (with the fact that in them the insurance is mentioned together with the apartment, the home) the insurance is another also brings its meaning ('insurance for something') into consciousness. The quoted text is therefore not only ambiguous, but also ambiguous. This formula is precise: it brings the winner to an apartment. In the interest of accuracy, it does not hurt to write: what kind of housing (effect) the person in question will get, and for how long.
" will provide you ", the graduating students can rejoice at the good news. There is less risk of misunderstanding here (although insurance is also used for workplaces...), but precise wording is also desirable in this case: the higher education institution guarantees a workplace, creates job opportunities, and provides a job
"The location of the conference was provided by ," it is also stated in a press release. On a regular basis: the college hosted the conference. "The device was provided by the library. "It can be a valuable machine if you have to take out insurance on it..." we could add after hearing it for the first time. Of course, the meaning of the sentence is this: the library gave it (on loan), made it available , we got the tool from the library.
Let's see how this gray buzzword conquers! The lot's "large front garden ensures "; " the new badminton hall provides "traditional protection no longer provides full protection"; the company " ensures your success with a wide range of courses"; the municipality " provides " of the association; " hospital care provided "According to Locke's theory, there is also a need for a body that constantly ensures and controls the implementation of laws"; "quality assurance is actually quality assurance ".
Let's replace the quoted words with meaningful words that better express the intended meaning! So: it enables ; creates free sports opportunities ; does not guarantee protection, does not guarantee protection ( does not guarantee protection); vouch for your success; covers its costs ; they take care of hospital care; there is also a need for a body that constantly guarantees the implementation of laws and checks it; is a guarantee for quality , or: guarantee for quality.
"The excellent location of Madárhegy provides for the development of apartments in Buda." And from this sentence - with some modifications - the buzzword can be omitted: "Madárhegy - due to its excellent location - is an ideal environment for the design of apartments in Buda." " The government provides The clichéd verb can also be omitted from this: it supports ... Or: ... it provides support to civil society organizations...
This cliché is especially silly when used to express the properties of objects: "The carrying cloth provides stress protection. Rather: it provides . It's even better, it's more Hungarian: it protects against stress . " Window cleaner provides More precisely: it results in . Gives skin a bronze glow " is a certain spray. Generally speaking: it makes the skin shiny . Or: after using it, the skin has a bronzed glow . "Tea provides ". Clearly: it refreshes (creates a refreshing feeling) . Finally, an example that also makes you smile: "Rapid dating takes place live, they provide for addressing." So now they provide the address as well ... Maybe they create an opportunity, an opportunity for conversation, getting to know each other, and communication .
The number of unos-boring words used is therefore also increased by the insurance company . It has become foggy gray, a linguistic cliché. And it's a shame to be satisfied with the repetition of trite fashion expressions, because those who do this do not increase their vocabulary, they give up language care. Moreover, it makes speech and writing gray. Those who maniacally slander this joker verb - including media workers - should take out the thesaurus more often. Most of the above examples were taken from the press.
"ensure" does not occur in the Bible , and Mór Jókai, one of our writers with the largest vocabulary, does not use it in its mentioned meaning, to be replaced by a synonym, for example. Let us (also) follow the book of books in this - and our great writer, who had a biblical depth of knowledge about man and the created world.
Author: Lajos Arany
