M2 Petőfi TV and Petőfi Rádió are facing a historic renewal. From November 3, M2 Petőfi TV and Petőfi Rádió will be speaking to their audience with inspiring, current content and a fresh image, in the voice of young people.
The renewal of the two channels is already part of the upcoming Petőfi commemorative year, for which the public media is preparing together with the Petőfi Literary Museum. With its transformation, Petőfi set itself the goal of becoming a pop culture compass for value-seeking youth, while offering them the best selection of domestic music.
In 2023, we will celebrate the 200th anniversary of the birth of Sándor Petőfi. For the worthy commemoration, MTVA and Duna Médiaszolgáltató Nonprofit Zrt. together with the Petőfi Literary Museum are preparing large-scale plans for 2022 and 2023. As part of the commemorative year, M2 Petőfi TV and Petőfi Rádió will be renewed on November 3. The brand face of the channels, the revolutionary poet, one of the most defining characters of the reform era.
Sándor Petőfi is the first Hungarian to prove that rock and roll is not a dance. He was Hungarian to the core, who gave his life for his country.
Ádám Béli/Source: hirado.hu
What is this if not rock and roll?” - said Ádám Béli earlier. He said: - If I wanted to sum up what "Petőfiség" means to me, then I would say that it is rock-solid Hungarian identity combined with whimsy and a desire for spiritual freedom - Ádám Béli believes that it is a real privilege that the A38 ship hosts the Petőfi For television and Petőfi Rádio, which is a real XXI. provides the possibilities of a 19th century multimedia playground. The channel director of M2 Petőfi TV and Petőfi Rádió emphasized that the Petőfi commemorative year creates an opportunity to appeal to the eternally rebellious and value-seeking youth, as well as for Petőfi, the rock star, to become an icon for the youth of the 21st century.
"Petohism" is a desire for intellectual freedom, combined with whimsy. The presenters will address the young people in this way, presenting the best of Hungarian light music, from the mainstream to the underground. The vision of the channels is a common, synergistic brand image, which is realized by coordinating television, radio and online content.
It is an important and symbolic change that both channels will be broadcast from the A38 ship, a cult location of the capital's cultural life, in a more direct and spectacular form than ever before.
Source and image: origo.hu/M2 Petőfi TV/Instagram
